Latest Entries
Kensington Market Project — A multi-year ethnographic study
The Kensington Market Research Project (KMRP) aims to produce an unprecedented body of rich and detailed knowledge about Toronto’s most celebrated multicultural heritage district. Bordered by China Town and adjacent to the University of Toronto’s downtown campus, Kensington Market boasts the city’s best known enclave of social diversity and counter-culture nestled in a backdrop of … Continue reading
Applied Ethnography – Reaching out beyond academia
There is a growing interest in ethnographic methods outside of academia where organizations and practitioners are discovering the impact of in-depth qualitative research on strategy and execution. In the applied cluster, we will explore the various applications of ethnography in private sector, public sector or not-for-profit organizations, as well as in product and service design. … Continue reading
Ethnography Lab 