Applied Ethnography – Reaching out beyond academia


There is a growing interest in ethnographic methods outside of academia where organizations and practitioners are discovering the impact of in-depth qualitative research on strategy and execution.

In the applied cluster, we will explore the various applications of ethnography in private sector, public sector or not-for-profit organizations, as well as in product and service design.

Through (formal and informal) internships and ad hoc collaborations, we are aiming to build partnerships with industry and to explore, in a practical sense, how anthropologists can work in non-academic environments: What are the ethical implications? How do we need to adjust our methods to ‘function’ in a sense that management can understand? Can we produce results fast enough? How would we need to adjust our writing to present our research results to have maximum impact? Is it possible to work as a consulting ethnographer and maintain one’s integrity?

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