Ethnography and Market Research
Applied / Events / Public / Updates

Ethnography and Market Research

On February 12th, 2016, Dr. Barbara McGrath delivered a talk entitled Ethnography and Market Research as part of the 2nd Annual Ethnography Lab Speaker Series discussing the link between ethnography and market research. She has kindly given us permission to share her talk here. Description: More than a decade ago, the ethnographic method started to … Continue reading →

Ethnography Lab Contributes to U of T Anthropology Department’s Northrup Frye Award Win 2016
Ethnography in Canada / Kensington Market / Updates

Ethnography Lab Contributes to U of T Anthropology Department’s Northrup Frye Award Win 2016

Transforming Students into Researchers: Anthropology Wins the 2016 Northrop Frye Award The Department of Anthropology at the University of Toronto is the proud 2016 recipient of the Northrop Frye Award! By integrating original fieldwork into undergraduate courses, the department has been recognized for introducing students to research and rousing their enthusiasm. Both are key criteria … Continue reading →

Related to Revellers: Family and Gender Relations in a Toronto Masquerade Band
Events / Updates

Related to Revellers: Family and Gender Relations in a Toronto Masquerade Band

As part of our 2nd Annual Ethnography Lab Speaker Series, we are pleased to welcome Bronwyn Frey to share her experience and insights on conducting ethnography among Toronto’s Caribbean community. This project uses ethnographic methods of participant observation and interviews to explore the masquerade (mas) band ‘Euphoria’ which participated in the 2015 edition of the … Continue reading →

Imaging Kensington
Kensington Market / Public / Updates

Imaging Kensington

Imaging Kensington is a series of informal meet-ups of members of the Ethnography Lab who explore Kensington Market in more depth through personal photography and focused discussions on multidisciplinary themes. This past month we have been using the concepts of palimpsest, facade and bricolage to seek new insights into ways that the past plays out in the present in the social, cultural and spatial … Continue reading →

Is an Ethnography of the Possible Possible?
Applied / Events / Updates

Is an Ethnography of the Possible Possible?

The Ethnography Lab is pleased to welcome Paul Hartley to the 2015-2016 Speaker Series on Friday, November 27th, 5-6pm, for a discussion about ethnographic action outside the academy. — An important transformation in business is creating the need for research at the point where applied anthropology, business, and design meet. This change is creating a … Continue reading →