Applied / Events

(UPDATED) Upcoming Talk: Ethnography in the Private Sector


The Ethnography lab is pleased to welcome Graham Candy as the first speaker for the 2015-2016 Speaker Series on Friday, September 25th at 5pm for a discussion about the place of ethnography in the private sector.

gcandy - headshot06-1Academics are proud of the significant time and energy that goes into the art and science of conducting qualitative research. In the private sector however, research is circumscribed by a number of challenges: time, budget, access, and the need for insights that drive towards actionable strategies for clients. Using examples from his work, Graham’s talk will break down the challenges of applying anthropology in the private sector, as well as highlighting the productive tensions emerging from the intersection of the two worlds.

Graham Candy is Director, Insights & Strategy at Diamond Integrated Marketing. In this role, Candy helps guide clients across North America on how to activate against the cultural forces shaping consumer behaviours. He draws continually from the art and science of anthropology to expose clients to new and exciting big ideas to drive business transformation. Currently writing up his PhD dissertation, Candy’s research draws connections between failed middle-class aspirations, digital environments, and emergent forms of vigilante politics in contemporary China.


Speaker: Graham Candy, PhD Candidate, Department of Anthropology, University of Toronto; Director, Insights & Strategy at Diamond Integrated Marketing

WHEN: Friday, September 25th, OCTOBER 9th 5-6 pm
WHERE: Ethnography Lab Seminar Room 330, Department of Anthropology, University of Toronto, 19 Russell Street, Toronto

This talk is open to the public. Free coffee and light refreshments will be provided.

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