Daniel Cross As you enter the bookstore, the sounds of the Bloor Street traffic fade away, replaced by the thick quiet of soft creaking footsteps and rustling pages. Its small interior is made even smaller by the stacks of books and boxes sitting in front of the huge shelves, leaving just enough space in the … Continue reading
Rosemary Morales Pongo I started this research out of curiosity from my personal observation of the time, affection, and money pet owners invest in their mascots. My ethnographic work focused on analyzing the emotional bonding between humans and animals. My field notes were the product of participant observation in a pet store, the home of … Continue reading
Mira El Achhab For my ethnography project, I chose the UofT Fanfiction Club as my research site and over the course of the semester attended weekly meetings that I participated in and took notes on, interviewed two executives from the club, and read a number of works relating to fan studies and fandom ethnographies. From … Continue reading
Soren Morgan My ethnographic project, The Role of Irony in Socially Constructing the Self: A Study of “Performative Male” Contests took place over 3 months from September to November 2025. The “Performative Male” micro trend seemingly had macro implications as online engagement with this satirical phenomenon manifested beyond the screen to in-person GenZ communities at … Continue reading
By Johana Pokorney Thursday, January 29th, 2026, 5:00 – 6:00pm Room 330 – Ethnography Lab Boardroom 19 Ursula Franklin Street This session examines how skills and sensibilities honed through ethnographic research can be translated into qualitative research consulting projects and settings–and sometimes where they fail. Given that today many other professionals draw on similar methods, … Continue reading
Please join us at the Ethnography Lab on Friday, December 5th, 5-6 pm, for a presentation of a work in progress by Eugene Slonimerov. 19 Ursula Franklin Street, Toronto, Ontario. Room 330 or online. The ongoing research project takes the site of the former Russian military installation in Tbilisi, Georgia as a non-human subject, a … Continue reading
Djuna Nagasaki Friday, Nov 13th, 5:00 – 6:00 pm. Ethnography Lab Boardroom, room 330. Our Grandparents’ Kitchens is an ethnographic film that seeks to address the question; What does it mean to be Japanese Canadian? By highlighting the voices of young Japanese Canadians as they work to reconnect with culture and a sense of community, … Continue reading
By Jessika Tremblay and Lotte van Gelderen from Akendi Nov 13th, 2025, 5:00pm – 6:00pmEthnography Lab Boardroom, rm 330 Where do Ethnographic Thinking (Hasbrouck 2017) and Experience Thinking (Van Gelderen 2018) overlap, and how do they diverge from Design Thinking? This session explores the intersections of these frameworks through the lens of UX research, highlighting … Continue reading
Ethnography Lab 